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Online Video Marketing Tips, Trends & Best Practices

The Most Popular YouTubers in 2014

YouTube subscribers are still going strong, and the more than 1 billion users who log on each day have catapulted several YouTubers to Internet stardom. While there are many YouTube channels, there are a select few users that have risen to the top in 2014. The following is a list of the top 5 most influential YouTubers in 2014.

# 5 – DisneyCarToys

The number 5 spot on our list of the most influential YouTubers is DisneyCarToys, who comes in at 700,616 subscribers. This film channel currently has 1,010 uploaded videos, with a whopping 823,638,223 views total.  This YouTuber provides … Read More

The Beginner’s Guide to Online Marketing

The wonderful world of online marketing is incredibly dense and often times problematic for newcomers. Many people look at web marketing as part of this great bit ‘get rich quick’ world and idiom that is simply untrue. Excellent online marketing takes a lot of focus, a lot of motivation, and a whole lot of patience. This idea that you can rule your industry in a matter of weeks may have been more realistic a decade prior, but the web landscape has changed enough to make its entry a bit more arduous.

But it is certainly possible. Online marketing is not … Read More

Can User-Gen Video and Ads Just Get Along?

Even though user-generated video accounts for some 40% of online video views and is expected to grow to more than half of all views by 2010, it’s downright inconceivable that a proportionate share of advertising revenue will accompany the shift.

Advertisers are still hooked on the predictability of conventional programming, even though that same predictability is attracting ever fewer eyeballs relative to u-gen video.

Marketers can spend (or withhold) their advertising dollars however they wish, but sooner or later, someone on Madison Avenue is going to wake up and recognize that in this reluctance is a missed opportunity.

Nature abhors … Read More

Hollywood, We’ve Got A Problem

Here’s a finding that literally could turn both the network revenue model and the outlook for advertising on user-generated video sites on their heads:

A new VideoCensus report from Nielsen finds that men 18-34 “… are two-and-a-half times more likely to watch video from the top consumer-generated media Web sites — YouTube, MySpace, Veoh, and Break.com” than are women in the same age group, as reported by Elinor Mills at CNET.

Women 18-34, meanwhile, were almost twice as likely to watch video on network TV sites.

Hollywood, we’ve got a problem. Network television’s main target is men in this … Read More

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