Can User-Gen Video and Ads Just Get Along?
Even though user-generated video accounts for some 40% of online video views and is expected to grow to more than half of all views by 2010, it's downright inconceivable that a proportionate share of advertising revenue will accompany the shift.
Advertisers are still hooked on the predictability of conventional programming, even though that same predictability is attracting ever fewer eyeballs relative to u-gen video.
Marketers can spend (or withhold) their advertising dollars however they wish, but sooner or later, someone on Madison Avenue is going to wake up and recognize that in this reluctance is a missed opportunity.
Nature abhors a vacuum, and so do advertisers. It'll be a gradual process, but eventually, user-gen video and advertising will get a long better than they do today.
I totally agree with your point of view.
Posted by: David Berrebi | March 26, 2008 at 05:45 AM